The total output value of the furniture
Zhu Changling, director of the China Furniture Association, 7, said that by the end of 2012, the total output value of the furniture industry in China reached 11300 billion yuan, and it has become the world's largest country in furniture production and consumption for five years. At present, the furniture industry must promote standardization, make the brand stronger and stronger, and occupy a favorable position in the world market.
Zhu Changling made the above statement on the 7 China furniture brand marketing ceremony held on the 2013 th. With the accelerated process of urbanization, the furniture rigid demand is very vigorous and the domestic market consumption ability is constantly released, especially in the three or four line city furniture market activity.
According to the data from the China Light Industry Federation, the total output value of the furniture industry in China reached 11300 billion yuan last year, and it has become the world's largest country of furniture production and consumption for five years.
Wang Shicheng, standing vice president of the China Light Industry Federation, said that at present, it is particularly necessary to increase the ability of enterprise design innovation and process improvement, to establish a marketing model which is closer to the consumer and a healthier industry standard, to cultivate and expand the local brand, to enhance the value-added of the product and the competitiveness of the whole industry.
At the meeting, the China Light Industry Federation officially launched the brand competitiveness evaluation system of China's furniture industry, and set up a brand laboratory for the China Light Industry Information Center. It aims to cultivate and incubate the brand and system of light industry industries such as furniture and building materials to help enterprises of different sizes and types to establish their own brand model. Through the joint efforts of industry and enterprises, China's light industry will become bigger and stronger.